Men's Atomic Hawx Prime 100 GW Alpine Ski Boot 2023 Black/Red

Atomic Men’s Hawx Prime 100 GW Ski Boot 2023



The Atomic Hawx Prime 100 GW ski boots provide all the best features of Atomic's top end all-mountain boots - Memory Fit heat molding technology and lightweight Prolite construction - in a smooth medium flex just right for intermediate skiers with a medium build stepping out into bigger terrain. Lightweight construction means you can wear them all day without boot fatigue, and the straightforward heat molding process allows for extensive customization in one easy appointment with your boot fitter. This is the boot for recreational skiers looking for real-deal performance with ski-all-day comfort. 


  • Prolite - this revolutionary light construction has added reinforcement in key zones for improved stability, comfort and a snug accurate fit
  • Memory Fit - advanced heating technology creates a fully personalized shell, cuff and liner in minutes
  • Energy Backbone - reinforcing key zones gives extra strength and edge grip for powerful skiing on any terrain
  • 3D Ankle & Heel - the pre-formed ankle and heel area provides a precise and comfortable fit
  • 100mm Medium Last - offering the legendary Hawx feel, the highly anatomical 100mm last is the gold standard for performance in medium fit boots


  • Last Width: 100
  • Skill Range: Intermediate - Advanced
  • Shell Type: Traditional Overlap
  • Flex: 100
  • Calf Volume: Medium
  • Instep Volume: Medium
  • Boot Sole Type: Alpine DIN, GripWalk
  • Flex Adjustment: No
  • Cuff Alignment (Canting): Yes
  • Hike/Walk Mode: No
  • Number of Buckles: 4 Aluminum 6000 series
  • Warranty: 2 Years
  • Model Year: 2023


Free UPS GROUND SERVICE Shipping on orders of $50.00 or more

  • Standard Ground Shipping $49.99 and below - $8.00
  • Expedited Shipping UPS 2 Day - $40.00
  • Expedited UPS Overnight - $75.00
  • ** Please note some oversized items are excluded from Expedited shipping such as:
    • Bote Docks, Kayaks and Paddle Boards
    • Yakima cargo carriers
  • We ship all orders within 24-48 hours of confirmed payment
  • Continental United States only - no international shipping available


We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

To start a return, you can contact us at If your return is accepted, we’ll send you instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at or call 844-228-4080 Monday - Friday between 9:00am and 5:00pm Eastern. 

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