INITIAL GRAND RAPIDS OPENING ANNOUNCEMENT:
Boyne Country Sports has announced plans for its seventh store location in Michigan expected to open fall of 2019. The new store will be located in the recently remodeled and expanded Breton Village Shopping Center at 1830 Breton SE in East Grand Rapids.
“We have been looking into the Grand Rapids market for a few years now,” said Keith Collins, Boyne Resorts’ senior vice president of retail. “After an extensive and thorough review of the area and possible locations, it became apparent that Breton Village was a perfect fit for Boyne Country Sports. We are excited to bring the Boyne Resorts lifestyle to the Grand Rapids area.”
“Boyne Country Sports is a natural blend for Breton Village’s unique mix of local and national tenants such as Anthropologie, Ann Taylor Loft, lululemon and Orvis,” adds Scott Wierda, managing partner of CWD Real Estate. “We look forward to welcoming Boyne Country Sports as we continue to build a ‘Fashion Destination’ in one of Grand Rapids most affluent neighborhoods.”
With stores in metro-Detroit and northern Michigan, its new Grand Rapids location allows Boyne Country Sports the ability to reach the southwest corner of the state, offering the popular Junior Has A Fit program, BoyneRewards loyalty program, Boyne Resorts season passholder benefits, state-of-the-art tuning equipment, and a premium selection of ski, snowboard, outdoor apparel, accessories, and more.
Boyne Country Sports currently operates stores in Bloomfield Hills, Novi, Traverse City, and Petoskey, as well as at Boyne Highlands Resort and Boyne Mountain Resort.
About Boyne Country Sports
With humble beginnings as a small independent ski shop at Boyne Mountain during the 50s, Boyne Country Sports was officially founded in 1979, and has grown to include six locations throughout northern and southeastern Michigan specializing in ski, snowboard and outdoor lifestyle equipment, apparel, and accessories.
Boyne Country Sports falls within the retail division of Boyne Resorts, the third largest mountain resort company in North America; founded in 1947 by Everett Kircher. A Michigan-based corporation, Boyne Resorts’ award-winning mountain and golf resorts and attractions located throughout the United States and Canada include Cypress Mountain near Vancouver, British Columbia, Sugarloaf and Sunday River Resort in Maine, Boyne Mountain, Boyne Highlands, Inn at Bay Harbor, Autograph Collection, and Avalanche Bay Indoor Waterpark in Michigan, Big Sky Resort in Montana, Loon Mountain in New Hampshire, Gatlinburg Sky Lift in Tennessee, Brighton in Utah, and The Summit at Snoqualmie in Washington.