Breaking the Rules
Women's sportswear brand, Kari Traa, just released a campaign that has us feeling fiery. The 'Girls Will Be Girls' movement was created to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman.
They've rallied up a number of women in the outdoor industry to share their stories and experiences. Hear their stories and watch the campaign videos on the Kari Traa website. Their mission: to drive and escalate change for women all over. Kari Traa inspires us to be bold, be risk takers, trail blazers, and mold breakers.
A note you can find from Kari on the KT blog: "I hope that girls live out their dreams, regardless of what they are. We must break the rules of what is to be expected of us girls, because we can do and be anything!"
Don't Miss Out!
We've teamed up with Kari Traa and social influencer, Taylor Dustin (@thewanderingmichigander), to give you a chance to win a Kari Traa baselayer set and duffel bag. To enter:
- Follow @karitraa + @boynecountrysports + @thewanderingmichigander on Instagram
- Like + save the photo
- Comment and tag two friends
- BONUS: share to your story and tag all of us!
Shop the Look.
Find the fits that fuel you to start breaking the rules. Check out Kari Traa products online and in select Boyne Country Sports stores. #GirlsWillBeGirls #womenandwinter #boynecountrysports